20.05.12
Fresh and fly. Those words turn college football coaches downright giddy as they hit the recruiting trail. And to elicit those words, trendy new uniforms help do the trick.
Programs across the country use uniforms to sell an image of bold and hip -- wooing recruits with the point of a threaded needle -- creating excitement and buzz. Case in point: Arizona State. When was the last time the Sun Devils came up in casual conversation about college football? But now Arizona State has recruits talking, athletes jazzed up and athletic department officials grinning. As one of the latest schools to update their threads like Oregon, the Sun Devils have grabbed their inner pitchfork and turned bold -- and very black -- uniforms into the freshest recruiting tool in the desert.
"I've always said if Oregon would have offered me (a scholarship), it would have been a tough thing to turn them down just for the uniforms," ASU defensive back Omar Bolden says. "And I hate cold weather." He proves the point that while some find Oregon's style excessive and borderline hideous, the players love the duds.
Source: SI.com