22.02.12

SANTEE, CA – November 15, 2011 – (Motor Sports Newswire) – Some important numbers have come in from the 2011 edition of the International Motorcycle Show in Milan, which took place from November 8th to the 13th with 1174 exhibitors coming from all over the world, spread out over 7 pavilions. Overall, the Milan received more than 500 thousand visitors. The event was definitely a success, as confirmed by the organisers, with a 20% increase in the attending public compared to last year.

“Definitely, once again this year our participation in the Milan Show was a very positive experience,” comments Rosella Signori. “The show is certainly an important occasion to consolidate existing business ties and to make new contacts on a national and international level.  Milan is a major event for all two-wheel enthusiasts, as shown by the impressive numbers of fans who visited our stand for the chance to get a close-up look at products from the Sidi collection,  including all the latest from our 2012 catalogue, as well as the chance to meet our champions.” Sidi introduced some new trends, including new appealing colour schemes in fluorescent black/yellow in the Crossfire SR. The Tour Gore, Tour Rain, Traffic Rain, Traffic Air, Street and Apex boots were introduced for the Touring sector. There was also ample space dedicated to the growing women’s market with the new Fusion and Livia Rain models and a new, black/white colour scheme for the Vertigo Lei boot.

Source: Motor Sports Newswire (press release)